Bark, the subscription-based service delivering monthly shipments of dog toys, treats and chews, has revealed plans to expand its service offerings. During an interview with a financial publication, Henrik Werdelin, the company’s founder, announced plans to offer varying levels of customisation through new subscription tiers that allow customers to choose boxes that are tailored to their dog’s size, preferences and dietary needs. Bark also plans to launch its own online shop featuring high-quality dog-related products carefully curated to align with the company’s quality and safety standards. Within the next year, Bark plans to expand into Europe and Asia.
Bark Founder Discusses New Plans for Expansion
Bark, a popular subscription-based service that delivers monthly shipments of dog toys, treats, and chews, has announced expanded plans to offer more choices to its customers. The company’s founder, Henrik Werdelin, recently spoke about the new plans for expansion during an interview with a leading financial publication.
New Subscription Tiers
Bark currently offers a single subscription box for all of its customers. However, in the coming months, the company will be launching new subscription tiers to cater to different customer needs. Werdelin explained that the new tiers will offer varying levels of customization, allowing customers to choose boxes that are tailored to their dog’s size, preferences, and dietary needs.
In addition to its subscription boxes, Bark will also be launching its own online shop. The shop will offer a wide range of dog-related products, from food and treats to toys and accessories. Werdelin noted that the shop will be curated to ensure that all products meet Bark’s high standards for quality and safety.
Bark is also planning to expand its reach beyond its current customer base. The company currently serves customers in the United States and Canada, but Werdelin announced plans to expand to additional markets in Europe and Asia. He noted that Bark has been successful in the US and Canada due to its focus on customer satisfaction and its strong brand identity, both of which will be maintained as the company expands globally.
Frequently Asked Questions
- What makes Bark unique?
- Bark’s focus on customer satisfaction and its high-quality products set it apart from other dog-focused subscription services.
- When will the new subscription tiers be available?
- Bark has not yet announced a specific date for the launch of its new subscription tiers, but they are expected to be available in the coming months.
- Will the subscription price change?
- Bark has not yet announced any changes to its subscription pricing.
- What types of products will be available in the Bark Shop?
- The Bark Shop will offer a wide range of dog-related products, including food, treats, toys, and accessories.
- How will Bark ensure the quality and safety of its products?
- The Bark Shop will be curated to ensure that all products meet Bark’s high standards for quality and safety.
Werdelin’s plans for Bark’s expansion show that the company is committed to providing the best possible service to its customers. The new subscription tiers and the expanded product offerings will give customers more choices and greater flexibility. As Bark expands globally, it will continue to maintain its strong brand identity and its focus on customer satisfaction, ensuring that it remains a leader in the dog-focused subscription service industry.